Case Study: AnitaB.org boosts Grace Hopper Celebration awareness and registrations with Blue Polo Interactive influencer marketing

AnitaB.org boosts reach to 500,000 and drives 3,000 clicks with Blue Polo Interactive

Blue Polo Interactive partnered with AnitaB.org to address the challenge of boosting event registrations for the Grace Hopper Celebration 2022. The goal was to specifically reach female BIPOC technologists or those interested in a tech career change to drive awareness and increase sign-ups for the conference.

The vendor implemented a targeted influencer marketing campaign, carefully selecting technology influencers with engaged followings. This solution reached over 500,000 people, generated over 20,000 engagements, and drove 3,000 qualified clicks. Blue Polo Interactive's efforts contributed to the 40,000-person conference selling out and achieved an estimated $70,000 in media cost savings for the client.

AnitaB.org