Case Study: MasterControl flags churn 90 days early with Blue Orange Digital

MasterControl flags churn 90 days early with 85% accuracy using Blue Orange Digital

MasterControl, a company specializing in client onboarding and service, faced a challenge with customer churn. Their customer success team relied on manual processes and rules of thumb to identify at-risk accounts, often discovering issues too late to intervene before a renewal. To address this, they partnered with Blue Orange Digital.

Blue Orange Digital built a churn prediction model on AWS SageMaker that analyzed product usage, support tickets, and other data to flag at-risk accounts 90 days in advance with 85% accuracy. This solution provided a dashboard with explanations for each alert, enabling proactive interventions. The result was a significant improvement in identifying churn risk early, protecting millions of dollars in recurring revenue for MasterControl.

MasterControl