Case Study: Hotels.com achieves real-time analytics and faster ML deployment with Blue Orange Digital and Databricks

Hotels.com cuts model deployment time by 65% with Blue Orange Digital

Hotels.com, a leading global travel marketplace, faced significant data infrastructure limitations with their legacy on-premise Hadoop cluster, which could only process a small fraction of their data in a timely manner. This bottleneck prevented real-time analytics and personalized customer experiences, threatening their competitive position. They partnered with Blue Orange Digital to overcome these challenges by migrating to the Databricks Data Intelligence Platform.

Blue Orange Digital implemented a comprehensive solution on Databricks, which included optimizing data pipelines and deploying an image intelligence system with deep learning models. This resulted in a 10X improvement in data processing speed, a 65% reduction in model deployment time, and a 50% decrease in infrastructure costs. The transformation enabled Hotels.com to process 100% of their data for real-time analytics, greatly improving customer personalization and driving significant revenue growth.

Hotels.com