Case Study: easyJet accelerates data access and innovation with Blue Orange Digital and Databricks generative AI

easyJet cuts time-to-insight by 85% with Blue Orange Digital

The European airline easyJet faced a challenge in democratizing data access across its organization. Non-technical staff were unable to extract timely insights from vast operational datasets, creating bottlenecks that hindered customer service and operational efficiency. To overcome this, easyJet partnered with Blue Orange Digital to leverage the Databricks lakehouse platform and generative AI.

Blue Orange Digital implemented a voice-enabled, AI-driven query tool that allowed users to ask questions in natural language and receive instant insights. This solution reduced time-to-insight by 85% and was rapidly adopted by over 300 staff members. The results included an 8-point improvement in Net Promoter Scores, a 3.2% increase in flight load factors, and a 23% rise in ancillary revenue per passenger, securing board funding for expanded AI initiatives.

easyJet