Case Study: Draper James achieves real-time automated reconciliations and 97% accuracy with Blue Onion

How Blue Onion Helped Lifestyle Brand Draper James Redesign Their Financial Reporting

Draper James, the direct-to-consumer lifestyle and apparel brand founded by Reese Witherspoon, was struggling to reconcile order-level detail and cash settlements after migrating ecommerce and retail POS to Shopify. CFO Sarah Foley needed a way to ensure reported sales matched cash in the bank across multiple payment processors without hiring a full-time reconciliations person, so she engaged Blue Onion for a technology-driven cash reconciliation and reporting solution.

Blue Onion implemented a dashboard and automated reconciliation rules that pull order-level detail, isolate breaks, and generate recommended adjusting journal entries (for example, correcting promo/gift-card distortions). The Blue Onion portal gave Draper James real-time visibility, flagged discrepancies for fast resolution, and accelerated month-end closes—moving from a full day of manual work to an automated process with roughly 97% consistent accuracy, clearer cash-to-revenue trails, and faster identification of cash-loss areas.

Draper James

Sarah Foley

Chief Financial Officer