Case Study: The Broadmoor secures future convention bookings with Blue Onion Media

The Broadmoor secures future bookings with Blue Onion Media for 125,000-square-foot Bartolin Hall

Blue Onion Media worked with The Broadmoor, an iconic luxury resort in Colorado Springs. The challenge was to build national awareness for the resort's new Bartolin Hall convention space among meeting planners, a niche target audience, well in advance of its 2020 opening and with events often being booked years ahead.

The strategy from Blue Onion Media involved a targeted campaign using print media and hyper-targeted trade show websites to maximize reach efficiently. The campaign leveraged added-value opportunities like advertorials. Despite the pandemic halting live events, the effort was successful, resulting in multiple future bookings for The Broadmoor, including the significant Space Symposium scheduled for August 2022.

The Broadmoor