Case Study: Sparrow Bariatrics boosts qualified leads by 50% with Blue Onion Media

Sparrow Bariatrics boosts qualified leads by 50% with Blue Onion Media

Sparrow Bariatrics, a premier healthcare organization in mid-Michigan, faced the challenge of converting marketing leads into actual bariatric surgeries. Despite a previous campaign generating interest, the lengthy patient decision cycle of up to six months meant that leads were not progressing, requiring a sustained effort on a limited budget. They partnered with Blue Onion Media to address this awareness and conversion challenge.

Blue Onion Media implemented a highly targeted digital campaign using programmatic display and video ads. The solution focused on specific zip codes and utilized retargeting to re-engage website visitors. This approach successfully generated nearly 300 qualified leads within four months, a 50% increase, and projected a 15:1 return on media investment for Sparrow Bariatrics.

Sparrow Bariatrics