Case Study: SonderMind increases new patient sign-ups with Blue Onion Media

SonderMind lowers cost per new patient week over week with Blue Onion Media

SonderMind, a behavioral healthcare company, faced the challenge of increasing consumer brand awareness and driving new patient sign-ups in several states. They partnered with Blue Onion Media to develop and execute a targeted media campaign using digital outdoor boards and a digital audio campaign.

Blue Onion Media implemented a data-driven strategy, using third-party data to target audiences suffering from specific conditions and wisely allocating budget to effective markets. This solution resulted in a steady increase in new patient sign-ups and a decrease in cost per acquisition. Due to this success, SonderMind expanded its marketing efforts with Blue Onion Media into additional states.

SonderMind