Case Study: On Tap Credit Union achieves 88% lift in new member growth with Blue Onion Media

On Tap Credit Union boosts new member growth 88% with Blue Onion Media

On Tap Credit Union engaged Blue Onion Media to increase awareness and drive new member growth, with a specific focus on auto loans and HELOC/mortgage products. The challenge was to expand the credit union's reach beyond its two local branch zip codes to attract a larger, targeted audience in the competitive Colorado market.

Blue Onion Media analyzed geographic data to identify 84 key zip codes in the Denver area for a targeted campaign. The solution involved running separate promotions for Auto Loans and Mortgage/HELOC products. As a result of this strategy executed by Blue Onion Media, On Tap Credit Union achieved an 88% lift in new member growth from these loan types and a 12% increase in funded Auto and HELOC loans.

On Tap Credit Union