Case Study: PrimeRx builds an emotional connection with pharmacists through Blue Marble’s brand video

PrimeRx delivers a 90-second brand manifesto with Blue Marble

PrimeRx, a pharmacy management software company, faced the challenge of creating a personable and emotional connection with its audience of pharmacists. They needed a brand image video to communicate their dedication and purpose without showcasing products, all while working with a strict budget, short timeline, and a lack of company-owned visual assets. They enlisted the video agency Blue Marble to accomplish this.

Blue Marble developed a heartfelt 90-second brand manifesto for PrimeRx, using a personified script and carefully chosen stock footage to underscore the vital role of pharmacists. The solution, which included a curated music track and on-screen text, was also designed to be effective in a loud trade show environment. The project was completed on time and on budget, resulting in a compelling video that PrimeRx successfully used in their trade show booth.

PrimeRx