Case Study: Manhattan Associates strengthens supply chain marketing with Blue Marble video production

Manhattan Associates boosts conference impact with Blue Marble's video content

Manhattan Associates, a leading supply chain and commerce software company, faced the challenge of elevating its video marketing to establish itself as a thought leader during a period of rapid industry change. They partnered with the video agency Blue Marble to create high-impact content that would enhance their premium brand reputation and clearly communicate their innovative solutions to a retail audience.

Blue Marble implemented a multi-video strategy, creating a Brand Manifesto video to position Manhattan Associates as an innovation leader, an Ice Breaker video for a major user conference, and an engaging Explainer video to simplify complex platform-based software. The solution was highly successful, generating significant internal pride and motivating customers. The vendor, Blue Marble, was credited with enhancing Manhattan's quality image and contributing directly to the user conference being a huge success.

Manhattan Associates