Case Study: Aptean launches its new brand with Blue Marble's brand launch video

Aptean launches 15-, 30-, and 75-second brand videos with Blue Marble

Blue Marble was engaged by Aptean, a leader in ERP and supply chain software, to create a high-impact video for its rebrand launch. The challenge was to immediately and emotionally convey the strategic meaning of Aptean's new brand identity to its global audience, cutting through the noise to make a powerful first impression.

The solution involved Blue Marble collaborating closely with Aptean's marketing team to translate brand guidelines into a dynamic video. The process included scriptwriting, storyboarding, and selecting a narrator and music to match the brand's voice. The vendor delivered 15-, 30-, and 75-second versions of the brand launch video, enabling Aptean to effectively introduce its new brand and "Ready for What’s Next, Now" message across all marketing platforms.

Aptean