Case Study: Radisson Hotel Fisherman's Wharf boosts Facebook engagement with Blue Magnet Interactive

Radisson Hotel Fisherman's Wharf gains 569 new Facebook fans with Blue Magnet Interactive

Blue Magnet Interactive partnered with Radisson Hotel Fisherman's Wharf to address the challenge of organically and paid gaining more Facebook fans, while also increasing overall engagement, reach, and impressions on the hotel's social media page.

The solution implemented by Blue Magnet Interactive was a targeted "I Left My Heart in San Francisco" photo giveaway campaign promoted through Facebook and Twitter ads, as well as on the pages of local businesses. This strategy resulted in a 46% increase in daily reach, a 33% increase in engaged users, and 569 new Facebook fans. The campaign delivered an exceptional calculated ROI of 8,489:1 for the Radisson Hotel Fisherman's Wharf.

Radisson Hotel Fisherman's Wharf