Case Study: Milligan Events drives wedding inquiries with Blue Magnet Interactive

Milligan Events drives 1,124 wedding sessions with Blue Magnet Interactive

The customer, Milligan Events, faced the challenge of driving more wedding inquiries to their independent website and converting those visitors into submitted requests for proposals. To meet this challenge, they partnered with vendor Blue Magnet Interactive, which utilized a paid search advertising strategy.

Blue Magnet Interactive implemented a Google AdWords campaign targeting wedding-related searches. This solution resulted in 29 RFPs at a cost of $50 per conversion. The campaign delivered an exceptional estimated return on ad spend, which could reach 26.74:1 with just two booked weddings, demonstrating the high impact of Blue Magnet Interactive's work.

Milligan Events