Blue Link Associates Limited
29 Case Studies
A Blue Link Associates Limited Case Study
Japan Auto Parts, Canada’s largest importer of used Japanese engines and transmissions, built a strong reputation on product quality and service but faced operational friction in its sales process. Incoming calls for price and availability averaged under two minutes, so sales staff recorded quotes on paper pads, making retrieval slow and error-prone; lost or unverified quotes forced occasional concessions and added manual order-entry work.
Blue Link ERP solved this by customizing its CRM with a streamlined contact lookup and a “quick quote” field that lets reps look up a part, enter a quoted price, and automatically stamp it with date, time and salesperson. Returning callers are identified in seconds, previous quotes display immediately, and accepted quotes become full sales orders with one click—eliminating paper pads, speeding order processing, improving quote accuracy, and winning praise from the company president.
Bruce Wulfsohn
President