Case Study: Snuggle Bugz achieves faster order fulfillment and reduced warehouse picking time with Blue Link Associates Limited

How Snuggle Bugz implemented wave picking with consolidated pick slips to optimize its warehouse and improve the picking, packing and shipping of web orders

Snuggle Bugz is a Canadian retailer, wholesaler and eCommerce seller of baby and children’s products with more than eight stores and a growing online business. As omnichannel sales expanded, the company struggled with complex warehouse inventory (from small fast-moving items to large forklift-handled goods), time-consuming single-line eCommerce picks, carrier-specific skid requirements, and limited reporting—leading to excessive travel, manual order consolidation and shipping delays.

Working with longtime partner Blue Link ERP, Snuggle Bugz implemented wave picking with consolidated pick slips and reconfigured the warehouse into five zones, using automated rules to group zone-only orders and include courier/skid info on pick slips. The change — achieved with existing ERP tools and new reports (sales/purchase trends, dead stock, annualized profile) — sharply reduced pick and travel time, eliminated skid reloads for carriers, and gave management clearer data for purchasing and layout decisions.

Snuggle Bugz

Ben Burmaster

Founder