Blue Link Associates Limited
29 Case Studies
A Blue Link Associates Limited Case Study
Daneson is an Ontario-based maker and distributor of premium flavored toothpicks, operating with just three employees and 12 SKUs and selling wholesale and direct-to-consumer via Shopify, phone and email. The company struggled to scale because its Shopify store wasn’t integrated with back-end systems or its North Carolina 3PL, leaving inventory out of date, processes manual, and several software vendors unable or unwilling to meet their needs.
Daneson implemented Blue Link ERP with VL Omni to connect Shopify and the 3PL, so web orders flow into Blue Link, inventory updates in real time, and shipments (including postage and tracking) sync back automatically. The integration eliminated manual steps and errors, created seamless head-office/3PL communication, and gave Daneson accurate inventory visibility and the confidence to continue growing.
Peter Smith
Owner and Founder