Case Study: D'Addario Canada achieves 24/7 e-commerce, real-time order tracking and a 10% online sales lift with Blue Link Associates Limited

D'Addario Canada - Customer Case Study

D’Addario Canada is a national importer and distributor of musical accessories and instruments, supplying retail outlets across Canada since 1988 and positioning itself as a one‑stop source for strings, drumheads, reeds, guitars and percussion. By the mid‑2000s the company wanted to add 24/7 online ordering, improve marketing and buyer tracking, deliver real‑time pricing and inventory updates, and keep the system easy to administer without running two separate platforms.

They implemented Web.Venture, the e‑commerce module of their existing Blue Link Elite business system, avoiding integration work and enabling quick customization of their online storefront. The site gave reps and customers real‑time access to pricing, specials and order history, improved order tracking and customer service, and drove new business — about 10% of sales now come through Web.Venture — while requiring only a modest server investment and minimal staff training.

D'Addario Canada

Brad Davidson

D'Addario Canada