Case Study: Kung Fu Tea boosts mobile engagement and loyalty with Blue Label Labs

Kung Fu Tea doubles weekly users and boosts loyalty engagement 5x with Blue Label Labs

Kung Fu Tea, the largest bubble tea chain in the U.S., faced a significant challenge with its existing mobile app. The white-labeled software was confusing and clunky for its tech-savvy customer base, leading to ordering delays, frustration, and a loss of potential revenue. They partnered with the vendor Blue Label Labs for a complete digital transformation to overhaul the mobile ordering experience.

Blue Label Labs implemented a comprehensive solution that included a design audit, competitive research, and the integration of analytics platforms like Mixpanel and Segment. They built a custom mobile app with a simplified, gamified ordering process and a robust CMS for product customization. As a result of this redesign by Blue Label Labs, the app doubled its weekly average users and saw a 5x increase in engagement with its loyalty program shortly after launch.

Kung Fu Tea