Case Study: Pisgah Area SORBA launches WNC Bike Fest with Blue Ion

Pisgah Area Sorba launches WNC Bike Fest in May 2025 with Blue Ion

Pisgah Area Sorba, a local biking advocacy group, needed a brand identity to launch their new community-focused bicycle festival, the WNC Bike Fest. They engaged the vendor Blue Ion for services including brand strategy, market research, and brand identity design to create a visual identity that would reflect the distinct personality of the region's mountain and gravel bike scene.

Blue Ion developed a comprehensive brand identity package, which included a marquee-inspired wordmark and a palette of colors and icons representing the Pisgah range. This new identity provided the energy and foundation for all event marketing and merchandise. The inaugural WNC Bike Fest was a smash success with great attendance, a stellar lineup of sponsors, and significant media coverage, successfully launching the new community gathering.

Pisgah Area Sorba