Case Study: Sussex Police boosts StreetSafe reports with Blue Frontier’s video production and social media advertising

Sussex Police boosts StreetSafe reports by 1k+ with Blue Frontier

The Sussex Police approached Blue Frontier with the challenge of encouraging local residents, particularly women, to use their StreetSafe service for reporting locations where they feel unsafe. They required a compelling social media campaign to drive engagement and reports for this initiative.

Blue Frontier conceptualized, filmed, and edited a targeted video advertisement designed to be emotive and empowering. Their advertising team then launched a targeted campaign on Meta and Snapchat, which resulted in over 396,000 impressions and a significant increase in reports. The campaign was credited with driving 13% of all national StreetSafe reports and over 1,000 additional reports in Sussex within a 30-day period.

Sussex Police