Case Study: Neighbourly strengthens its digital presence with Blue Frontier

Neighbourly boosts conversions by 21% with Blue Frontier

Neighbourly, the UK's largest parent company of home service brands, faced the challenge of growing the digital presence for its six distinct franchise brands and over 550 individual franchises. They needed a cohesive yet differentiated online strategy to generate leads in a highly competitive sector and required support at both the national HQ and local franchisee levels. They partnered with Blue Frontier for a full suite of digital services including website development, SEO, PPC, social media marketing, and the creation of custom training materials.

Blue Frontier implemented a long-term solution, delivering newly designed and built websites for multiple Neighbourly brands on Joomla and WordPress, establishing a common modern aesthetic while allowing for brand differentiation. They provided holistic marketing support, managing PPC and social media advertising campaigns and creating innovative lead generation tools. The results were significant, including a 21% increase in conversions for Dream Doors and a 527% uplift in all website traffic for The Pimlico Group. Blue Frontier also produced over 100 training videos and provided specialized support to align the entire franchise network.

Neighbourly