Case Study: Mats Nationwide achieves scalable eCommerce growth with Blue Frontier

Mats Nationwide boosts organic revenue 79% with Blue Frontier

Blue Frontier partnered with Mats Nationwide, a leading provider of commercial floor protection systems, to address the challenge of creating a scalable and user-friendly eCommerce website. The long-term client needed a new platform that could handle their complex custom ordering and quoting process while providing an effortless shopping experience for their customers.

The solution implemented by Blue Frontier was a custom WordPress site using WooCommerce, designed to be both powerful and manageable. This was supported by an ongoing holistic marketing strategy including SEO, PPC, and email campaigns. The results were highly successful, yielding a 79% increase in organic revenue year-on-year and an exceptional 9% website conversion rate, far exceeding the B2B eCommerce industry standard. Blue Frontier continues to provide web support to ensure the platform evolves with the business.

Mats Nationwide