Case Study: ELCO Mutual improves user experience and form conversion with Blue Frog Dynamic Marketing

ELCO Mutual boosts form conversion by 280% with Blue Frog Dynamic Marketing

ELCO Mutual, a life insurance and annuities provider, faced a challenge with its website forms. All submissions went to a single inbox, requiring manual sorting and forwarding by their team, which was inefficient and created a poor user experience. The company partnered with Blue Frog Dynamic Marketing to address this issue.

Blue Frog implemented a dynamic form that identifies users and populates relevant fields, then automatically routes the submission to the correct department. This solution dramatically improved efficiency for ELCO and their users. The results for ELCO included a 185% increase in page views, a 100% increase in submissions, and a 280% increase in form conversion rates, demonstrating significantly improved user engagement and confidence.

ELCO Mutual