Case Study: Tortoise Capital refreshes its brand and launches a new website and ETF with Blue Flame Thinking

Tortoise Capital launches a new website and ETF in less than three months with Blue Flame Thinking

Tortoise Capital, a financial services firm, faced the challenge of refreshing its brand identity and launching a new exchange-traded fund (ETF) within an extremely tight deadline of less than three months. They partnered with the vendor Blue Flame Thinking for strategic messaging, brand refinement, and a comprehensive website redesign to capitalize on their market momentum.

Blue Flame Thinking executed a rapid strategic discovery and stakeholder engagement process to shape new messaging and a visual identity. This work was implemented in parallel with a WordPress website rebuild and the creation of ETF launch materials. The vendor's integrated approach and collaboration enabled the successful, on-time launch of both the refreshed brand and the new ETF, resulting in an enhanced user experience and a strong framework for future growth.

Tortoise Capital