Blue Flame Thinking
65 Case Studies
A Blue Flame Thinking Case Study
Pentair, a leading residential and commercial pool equipment provider, faced a challenge with ineffective physical marketing materials at distributor and retail locations. To keep pace with competitors and improve engagement, they needed to switch to digital tools. They partnered with their long-term vendor, Blue Flame Thinking, to develop an interactive touchscreen kiosk solution.
Blue Flame Thinking created a versatile kiosk platform for Pentair that could be remotely updated, saving significant time and cost compared to print materials. The kiosks featured product explorers, videos, and a poolscape builder. The solution was highly successful, with the deployed kiosks achieving 87,000 user sessions and over 46,000 poolscape explorations across 250 locations in the first season, driving sales and proving the value of digital engagement for Blue Flame Thinking's client.