Case Study: Peckham enhances user experience and brand presence with Blue Flame Thinking

Peckham launches a 26-page accessible website redesign with Blue Flame Thinking

Peckham, a non-profit social enterprise based in Lansing, MI, was struggling with an outdated website that no longer supported its organizational goals. The site, launched in 2020, needed significant improvements to its user experience, navigation, and accessibility. To address these challenges, Peckham partnered with the vendor Blue Flame Thinking for a comprehensive website redesign.

Blue Flame Thinking executed an integrated redesign process that included discovery, new information architecture, and a refreshed visual aesthetic. The solution specifically improved the experience for key audiences like veterans and policymakers, enhanced SEO, and ensured ADA compliance. The results for Peckham included a stronger brand presence, a more intuitive user experience, and a website better suited to engage its diverse audiences.

Peckham