Case Study: OE Electrics strengthens North American presence with Blue Flame Thinking's website localization and trade show support

OE Electrics localizes 50+ pages with Blue Flame Thinking for North America

OE Electrics, a UK-based maker of power and data distribution products, wanted to strengthen its brand presence and energize new business development in North America. They engaged vendor Blue Flame Thinking for its digital capabilities to help them navigate this new market and audience.

Blue Flame Thinking executed a top-to-bottom overhaul of the customer's website, localizing it for North American users by modifying content, tone, and graphics. They also developed an email nurture campaign to build awareness and connect with prospects at a major trade show. The vendor's efforts resulted in the localization of over 50 website pages, the creation of 4 targeted emails, and 1 optimized landing page.

OE Electrics