Case Study: Madison Investments achieves easier site management and a stronger brand experience with Blue Flame Thinking

Madison Investments rebuilds a 0+ page site with Blue Flame Thinking

Blue Flame Thinking (BFT) was engaged by Madison Investments, an employee-owned asset manager, to redesign their flagship corporate website. The challenge was to create a front door for the 50-year-old firm that worked as hard as they do, specifically by providing easier management without developer intervention, a better sitewide experience, and a consistent value proposition across all pages.

BFT began with a discovery process to shape the sitemap, design, and copywriting, ensuring the new site was built around Madison's investment strategies. The solution provided full editorial control and reliable tech support to the marketing team. The result was a new flagship site that is easier to manage and navigate, offering a consistent brand experience with their existing funds site. Madison Investments reported that the site looks great and they were already receiving a lot of praise for the new design.

Madison Investments