Case Study: Madison Investments boosts engagement and time on page with Blue Flame Thinking's website redesign

Madison Investments boosts engagement 166.5% with Blue Flame Thinking

Madison Investments enlisted Blue Flame Thinking (BFT) for website development and managed hosting services to address their outdated Funds website. Their previous site failed to properly communicate their identity and fund offerings, resulting in a poor experience for their audiences and a lack of SEO optimization.

Blue Flame Thinking created a new website for Madison Investments by first developing a Stylescape aligned with the master brand, followed by a detailed sitemap and robust wireframes. BFT implemented modern design techniques, streamlined navigation, and established automated data feeds. The solution led to a 66% increase in average time on page and a 166.5% increase in engagement.

Madison Investments