Case Study: Lean Enterprise Institute Modernizes Its Website and Streamlines Operations with Blue Flame Thinking

Lean Enterprise Institute migrates 4,500 pages and boosts site performance 35% with Blue Flame Thinking

The Lean Enterprise Institute, a nonprofit, required a comprehensive overhaul of its outdated twenty-year-old website. Their challenge was to modernize the user experience, integrate new automated systems for marketing and transactions, and pivot to support remote learning. They engaged the vendor Blue Flame Thinking for website development, design, and SEO services to address these needs.

Blue Flame Thinking completely rebuilt the website, restructuring its content and integrating it with HubSpot for CRM and marketing automation. The solution included advanced e-commerce, virtual event support, and accounting system integrations. This resulted in a 35% improvement in site performance, significant internal time savings, and major SEO gains for the Lean Enterprise Institute.

Lean Enterprise Institute