Case Study: Bridgeway Capital Management improves its digital presence with Blue Flame Thinking

Bridgeway Capital Management boosts blue chip page entrances by 126% with Blue Flame Thinking

Bridgeway Capital Management, a financial services firm, wanted to update its website to better focus on institutional audiences and create a separate site for its mutual funds information. They partnered with the vendor Blue Flame Thinking for a website development and design solution to achieve a more modern look that emphasized their brand's personality.

Blue Flame Thinking began with a discovery workshop to understand the client's audience and story. Their solution included creating distinct user journey maps, new sitemaps for both sites, and a custom CMS with 13 unique components for easy content updates. The redesigned site featured an updated color palette and modern typography to improve usability. The results from Blue Flame Thinking's work included a 126% increase in entrances to key pages, a 15% rise in average time on page, and a 4.33% reduction in bounce rate.

Bridgeway Capital Management