Case Study: Altus launches VIDICI with Blue Flame Thinking’s marketing strategy, branding, and product launch support

Altus launches VIDICI in 90 days with Blue Flame Thinking

Altus needed to launch a new virtual care product in a complex environment, requiring a marketing partner to develop its identity and launch communications under a tight timeline while aligning with a parent company and technology partner. They engaged Blue Flame Thinking to create a smart messaging framework and a distinctive product identity for the competitive health AI market.

Blue Flame Thinking defined the product's value proposition, developed the name VIDICI™, and created its logo and brand identity. The solution included producing key promotional materials for a major industry conference. Working closely with Altus, Blue Flame Thinking successfully launched the new product into the marketplace, ensuring a well-executed introduction that met the aggressive schedule.

Altus