Case Study: Taste of Texas achieves seamless gift card redemption and BigCommerce integrations with Blue Fish

Taste of Texas serves 1,000 customers a day with Blue Fish's integrated gift cards

Taste of Texas, a large family-owned restaurant in Houston, faced a significant challenge with its gift card system. Physical gift cards sold in the restaurant could not be used for online purchases on its BigCommerce storefront, and electronic gift cards sold online could not be easily validated for use in the restaurant. This created a disjointed experience for customers. Taste of Texas partnered with Blue Fish to solve this integration problem between its new Aloha point-of-sale system and its BigCommerce platform.

Blue Fish designed and developed a custom middleware application bridge to facilitate secure communication between the two systems. This solution allowed for the seamless conversion and real-time balance updating of all gift cards, whether purchased online or in-person, preventing fraud and creating a unified system. The integration resulted in increased sales and significantly improved customer satisfaction by providing a seamless redemption experience. Blue Fish also implemented several incremental improvements to third-party applications for faster fulfillment and better communication.

Taste of Texas