Case Study: Speed Queen boosts laundry leads with Blue Door Consulting’s PPC strategy

Speed Queen increases leads 230% with Blue Door Consulting

Speed Queen, a manufacturer of laundry equipment, faced the challenge of capitalizing on recovering market demand as COVID-19 supply chain disruptions eased. They needed a comprehensive digital strategy to generate leads for their available multi-housing laundry equipment inventory and partnered with vendor Blue Door Consulting to develop an effective PPC strategy.

Blue Door Consulting built a cross-channel PPC campaign that emphasized machine availability and used consistent messaging from ads to the landing page. This solution led to a 230% increase in leads, a 41% increase in conversion rate, and a 23% decrease in cost per conversion for Speed Queen. The vendor's ongoing optimization captured even more leads by responding to swelling market demand.

Speed Queen