Case Study: Midwest Carriers Boosts Truck Driver Recruitment with Blue Door Consulting

Midwest Carriers boosts driver recruitment with Blue Door Consulting

Midwest Carriers, a Wisconsin-based trucking company, faced a significant challenge in recruiting Class A CDL drivers to meet increased demand during the pandemic. To address this, they engaged the full-service marketing agency Blue Door Consulting to help increase the number of applicants in their hiring funnel.

Blue Door Consulting implemented a multi-channel recruitment marketing strategy that included paid search, press releases, retargeting campaigns, organic social posts, and branded print collateral. This solution successfully increased traffic from social and organic channels and led to a substantial rise in hiring leads for Midwest Carriers.

Midwest Carriers