Case Study: Michels Family of Companies improves website UX and customer engagement with Blue Door Consulting

Michels Family of Companies boosts organic conversions to 0 with Blue Door Consulting

The Michels Family of Companies needed a new website to better capture its wide range of capabilities and engage its diverse, global customer base. To address this challenge, they partnered with Blue Door Consulting for a custom website redesign strategy.

Blue Door Consulting implemented a single-domain website structure to prevent SEO cannibalization and improve user experience, incorporating tactics like targeted keywords and a centralized content database. This solution resulted in increased conversions and improved time on site for organic users, providing a scalable platform for future growth for the Michels Family of Companies.

Michels Family of Companies