Blue Cross and Blue Shield of Nebraska
3 Case Studies
Case Study: Omaha Storm Chasers Broadcaster Shares Celiac Story with Blue Cross and Blue Shield of Nebraska
A Blue Cross and Blue Shield of Nebraska Case Study
Omaha Storm Chasers shares Jake’s 12-year celiac story with Blue Cross and Blue Shield of Nebraska
The Omaha Storm Chasers, a minor league baseball team, employed a play-by-play broadcaster, Jake, who lives with celiac disease. This autoimmune condition requires a strict gluten-free diet, making it difficult for him to enjoy traditional ballpark snacks. Blue Cross and Blue Shield of Nebraska, his health insurance vendor, provided a platform for sharing member health journeys.
Blue Cross and Blue Shield of Nebraska's solution was to feature Jake's personal story on their newsroom and "Your Story" platform. By sharing his experience of navigating his diagnosis and finding gluten-free options at the ballpark, the vendor helped raise awareness for celiac disease. This initiative served as a positive community engagement effort, showcasing the human impact of the vendor's services.
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