Case Study: Jack Lehr Heating Cooling & Electric achieves 794% ROAS with Blue Corona PPC

Use PPC to Boost Leads During Slow Seasons

Jack Lehr Heating Cooling & Electric, a heating and cooling company, sought to increase its search engine visibility and generate more leads, particularly during its seasonal slowdowns. They partnered with the online marketing vendor Blue Corona for a website redesign and search engine optimization (SEO) services.

To address the challenge of seasonal slowdowns, Blue Corona implemented a pay-per-click (PPC) advertising campaign on Google AdWords and Bing Ads. This strategy successfully supplemented their SEO efforts without cannibalizing organic traffic. The results were significant: with an ad spend of $17,079, the campaign generated $152,720 in revenue, yielding a 794% return on ad spend for the client. Blue Corona's data-driven approach effectively maximized the company's online lead generation.