Case Study: HVAC Company doubles organic traffic with Blue Corona's content refresh

Refreshing Content Doubles HVAC Company’s Organic Traffic

An HVAC company in the Baltimore area, a client of Blue Corona, faced declining search engine rankings. Despite a history of successful SEO since 2011, many of their over 1,000 web pages were outdated and losing their first-page positions on Google, threatening their organic traffic and leads.

Blue Corona implemented a comprehensive SEO and content marketing solution. They performed a ranking analysis, conducted keyword research, and re-optimized the client's older content with updated information and meta data. This refresh of the website's content resulted in over 600 new search rankings, with nearly 500 on the first page, within just one month. The strategy more than doubled organic traffic and increased organic leads by 169% compared to the previous year.