Case Study: Portable Storage Company achieves 55% more PPC leads with less spend with Blue Corona

Portable Storage Company Uses PPC to Increase Leads at a More Affordable Cost

Blue Corona was hired by a portable storage company to manage its pay-per-click (PPC) advertising in the competitive Northern Virginia market. The customer was extremely unsatisfied with their previous vendors, who were producing an unacceptably high cost-per-lead and cost-per-booked-lead, leading to significant wasted ad spend.

To solve this, Blue Corona optimized the paid search campaign by conducting thorough research, adding negative keywords, improving targeting, and split-testing landing pages. The results were dramatic; within one year, Blue Corona decreased the cost-per-lead from $89.53 to $44.59 and achieved a 55% increase in web leads, all while spending less money overall than the previous vendor had.