Case Study: a custom home builder boosts non-branded organic traffic with Blue Corona SEO

Over a Five Year Span, Custom Home Builder Sees 79% Increase in Non-Branded Organic Traffic

A custom home builder in Northern Virginia, Home Builder Digital Marketing, struggled with a minimal online presence and was not ranking for relevant service keywords, relying solely on ineffective print advertising. To address this, they hired vendor Blue Corona for search engine optimization (SEO) and website design services with the goal of increasing web traffic and capturing more business leads.

Blue Corona’s solution involved adding substantial keyword-rich content and optimizing the website, which dramatically improved search result placements. This strategy resulted in a 79% increase in non-branded organic traffic from 2012 to 2016. The investment paid for itself, allowing the company to eliminate its print ads and significantly grow its business through online leads.