Case Study: Metro DC Moving Company achieves 240% more off-season leads with Blue Corona

Metro DC Moving Company Sees 240% Increase in Off-Season Leads With SEO

Metro DC Moving Company, a DC-area moving company, struggled with a significant seasonal downturn in business during the colder months. Their lack of a digital marketing strategy, including unsuccessful attempts at pay-per-click advertising and content creation, was damaging their growth potential. To address this challenge, the business owner hired vendor Blue Corona to overhaul their content marketing strategy and generate more off-season leads.

Blue Corona implemented a comprehensive solution starting with a competitive audit and a strategy focused on SEO services, conversion rate optimization, social media advertising, and email marketing campaigns. This cohesive approach aimed to increase website traffic, nurture prospects, and keep the company top-of-mind. The results were a complete turnaround for the client, with a 240% year-over-year increase in off-season leads and a 254% increase in off-season website visits, establishing them as a serious local contender.