Case Study: a kitchen equipment retailer achieves 124% AdWords revenue growth with Blue Corona

Kitchen Equipment Retailer - Customer Case Study

Blue Corona was hired by a kitchen equipment retailer based in Nebraska to manage its pay-per-click (PPC) advertising. The client faced increasing competition from Amazon and needed professional expertise to optimize its ecommerce PPC campaigns and stay competitive in the online marketplace.

Blue Corona implemented a comprehensive PPC solution that included setting up granular campaigns, utilizing negative keywords, and employing strategic ad extensions. The vendor also focused on conversion rate optimization, aggressive bidding strategies, and remarketing. These efforts resulted in a 124% increase in year-over-year AdWords revenue, an 80% increase in transactions, and a 29% increase in the conversion rate for the retailer.