Case Study: HVAC Company boosts leads and cuts cost-per-lead with Blue Corona PPC

HVAC Company Uses PPC to Increase Leads at a Lower Cost-Per-Lead

An HVAC company in central New Jersey faced the challenge of generating more leads within their service area while also reducing their cost-per-lead. To achieve this growth, the company partnered with vendor Blue Corona to implement a comprehensive pay-per-click (PPC) campaign alongside their existing SEO work.

Blue Corona optimized the PPC campaign through extensive competitor research, geo-targeting, and the creation of conversion-focused landing pages. This strategy led to a significant 300% increase in total leads over two years. For a key monthly comparison, Blue Corona's work resulted in a 51% increase in total leads and a 38% reduction in cost-per-lead.