Case Study: HVAC Company doubles booking rate with Blue Corona Smart Selling

HVAC Company Invests in Smart Selling and Books 2x More Appointments on the First Call

An HVAC company in the Mid-Atlantic region was investing heavily in marketing but was concerned that poor handling of inbound phone leads was wasting their investment. They sought help from Blue Corona to improve their customer service team's ability to convert leads into booked appointments, aiming to increase their booking percentage and maximize their marketing ROI.

Blue Corona implemented its Smart Selling service, providing the HVAC company's customer service representatives with bi-weekly one-on-one coaching. This tailored training focused on improving call handling and booking techniques. After just one month, three reps doubled their average new customer booking rate from 37% to 74%, resulting in 19 additional appointments and over $10,000 in immediate revenue without any extra marketing spend.