Case Study: an HVAC company books 93% of email marketing leads with Blue Corona

HVAC Company Invests in Email Marketing & Smart Selling to Book More Qualified Leads

An HVAC company was struggling to book appointments from its marketing efforts due to poor inbound call handling by its customer service team, causing them to miss qualified leads. They partnered with Blue Corona to improve customer relationships and get a better return on their marketing investments.

Blue Corona implemented a two-part solution: a monthly opt-in email marketing campaign to nurture leads and their Smart Selling program to train customer service representatives. This strategy resulted in 395 phone leads from email campaigns, of which 367 were successfully booked, giving the HVAC company a 93% booking rate for email-generated leads.