Case Study: Florida Water Delivery Company achieves 80% lower cost per lead with Blue Corona's Bing Ads strategy

Florida Water Delivery Company Achieves 80% Lower Cost per Lead by Testing Bing Ads

A Florida water delivery company, a client of Blue Corona, was successfully generating leads through SEO and Google AdWords but sought to lower its high cost per lead (CPL) resulting from intense competition on the dominant paid search platform.

Blue Corona implemented a Bing Ads campaign to take advantage of the platform's lower cost per click and reduced competition. The solution was highly effective, delivering a significantly lower CPL than Google AdWords. Over a four-year period, the water delivery company achieved an 80% lower cost per lead on Bing Ads, proving it to be a valuable and cost-efficient channel.