Case Study: The Maids franchises achieve 30% more net leads with Blue Corona

Do Independent Franchise Marketing Efforts Cannibalize Corporate Marketing Efforts?

The Maids, a top-performing residential cleaning franchise in Maryland, wanted to increase online leads but was concerned that creating their own website would cannibalize the business they received from their corporate franchise site. They enlisted the help of Blue Corona, which utilized its expertise in SEO and PPC advertising to tackle this challenge while ensuring proper tracking was in place to measure the true impact.

Blue Corona built the franchise a new WordPress website and launched a combined SEO and PPC strategy designed to maximize the franchise's overall online presence. This approach significantly increased total lead volume. While corporate leads saw a slight decrease, digital marketing leads surged by 138% year-over-year. This resulted in a net increase of 30% more total leads, proving the strategy's success. Blue Corona demonstrated that with careful tracking, franchise-specific marketing effectively grows overall business without merely shifting leads from one source to another.