Case Study: Diamond Decks achieves 316% more organic leads with Blue Corona’s SEO and CRO

Custom Deck Builder Sees 316% Increase in Organic Leads with New Website and SEO

Blue Corona worked with Diamond Decks, a custom deck builder in Maryland, which was struggling to see a return on its investment in online marketing after ending a partnership with another firm. The seasonal customer needed a long-term strategy to generate valuable leads, not just website traffic, from its SEO efforts.

The implemented solution focused on a combination of search engine optimization and conversion rate optimization. Blue Corona redesigned the website to be responsive, improved the gallery and navigation, and added trust elements and contact forms on every page. As a result, the customer saw a 188% increase in organic traffic and a massive 316% increase in organic leads year-over-year, exceeding its lead generation goal ahead of schedule due to the new site's higher conversion rate.